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GORE-TEX unveils Meteomorphosis @Vrients

Video art meets streetwear in Civitanova Marche

GORE-TEX unveils Meteomorphosis @Vrients
Video art meets streetwear in Civitanova Marche
GORE-TEX unveils Meteomorphosis @Vrients Video art meets streetwear in Civitanova Marche

When: 12th October 2019 
WhereVrnts, Civitanova Marche, Italy.
W/SPACEDELICIOUS by TNTPaolo Scoppola

 

In the street boutique space of Vrients in Civitanova Marche, GORE-TEX presented Meteomorphosis, a liaison between visual art and streetwear.
This is a video installation created by the artist Paolo Scoppola who, together with the creative agency Pescerosso, translated the claim of GORE-TEX Every day is a perfect day, into Meteomorphosis, “a visual and sensorial experience aimed at making tangible the unparalleled features of GORE-TEX: impermeability, breathability and protection from the air, graphically reproduced on two giant screens that illustrate the different climatic conditions that each of us faces daily ”. To accompany the installation Maurizio Tentella has thought of us with a selection of local Marche products according to the refined and very Italian taste of SPACEDELICIOUS.

Video by CamON VIDEO