The new LA Jumpman store

If you have nothing to do this weekend, the new Jordan store, Jumpman LA, will be inaugurated on Saturday at 620 South Broadway. It's an immense and multifunctional spot, open in collaboration with Footaction: in addition to the space reserved for sale there will be also laboratory for athletes and creatives and, drumroll, a basketball playground located on the rooftop. The choice of Los Angeles is not casual: it has always been one of the most passionate city linked to the basketball world, and for a few months it will host an absolute champion like LeBron James. But as stated by Larry Miller, president of the Jordan brand, “After seeing firsthand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open a space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.” The opening is scheduled on Saturday morning at 8:23am (!), in the meantime take a look at the beautiful pics of this new and spectacular place.