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AC Milan x PUMA Football exclusive party

Street and elegant vibes mixing together at AC Milan's away shirt launch party

AC Milan x PUMA Football exclusive party Street and elegant vibes mixing together at AC Milan's away shirt launch party
Photographer
Laurent Bentil

In the post-industrial location of Spazio 21, PUMA Football and AC Milan launched the new 2018-19 away kit with an exclusive party.

Party's atmosphere was elegant but street touch: many personalities from Rossoneri's universe - from Franco Baresi to Demetrio Albertini - together with the #ANEWMILAN supporters. Throughout the evening the designer Luca Barcellona has customized with his unique style the cases that framed the shirts, two ballers have rocked a cage with street football numbers and The Night Skinny's djset provided the sound for all the guests.

The formal presentation of the away shirt 2018-19 took place in the presence of the PUMA's CEO Bjørn Gulden, the AC Milan's CEO Marco Fassone and the coach and legend Gennaro Gattuso. The exceptional models for the night were four of the most known players of the team - Leonardo Bonucci, Davide Calabria, Giacomo Bonaventura and Hakan Çalhanoğlu - accompanied by four players from the club's new female team.

After the presentation of the shirt, the lights went down and the Milan-based rapper Ernia took the stage singing La Pelle del Puma, the song dedicated to the new Milan shirt. Together with Max Brigante, the four players joined the stage, exchanging a few jokes about Rossoneri's musical tastes. The evening then continued with the concert of Ernia and the closing djset of Marvely.