Following on from our focus of the adidas Originals P.O.D System sneaker at White Street Market, where the highly trafficked booth centered around the sneaker itself, and talk and interview with Maja Romeike, Global Senior Project Manager at adidas Originals dove deeper into the design process behind the shoe.

Yesterday evening saw the focus shift to the four illustrators, Federico Giuliani, Finnano Fenno, Laro Lagosta and Marica Martella who created the unique poster for the P.O.D. System campaign. There was a chance for everyone to meet them and grab a free copy of the poster. Gathering at the adidas Originals store on via Alessio Di Tocqueville 11, Milan, it was a relaxed atmosphere, with friendly guests, and lots of sunshine to brighten the mood. 

Relive the evening with us, in our photo reportage of the event. 



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