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Nike is selling less because of the containers

The brand is grappling with a cut in supplies

Nike is selling less because of the containers The brand is grappling with a cut in supplies
Last week Nike released its quarterly turnover with some figures below expectations, the blame according to the brand would be attributed to a decline in sales due to the shortage of stocks in the last three weeks. Nike, along with other US-based brands, is among the brands still struggling with the repercussions of the global pandemic with a significant impact on the supply chain that has seen a significant cut in supplies to stores across the States.

"While we are optimistic about the pace of vaccine distribution and how it will allow the global economy to recover in the near future, the effects of the virus continue to create problems in our business performance," said the brand's finance chief, Matthew Friend. Such problems have affected all global markets, becoming one of the biggest repercussions of the pandemic on companies.

 

According to the report provided by Nike, the brand's revenues in North America fell by 11%, while those in China grew by 42%. As a result of the pandemic and the momentary closure of some stores, online sales grew by 59%, with sales in North America alone reaching $ 1 billion.