The boom of legal marijuana and the spread of cannabis for medical use have not only improved the lives of many patients but have also pushed other sectors, first and foremost the wellness and beauty industry, willing to investigate the properties, benefits and possible uses of this plant. Deprived of the psychoactive component, cannabis is used in cosmetics in the form of hemp oil and CBD (or cannabidiol). The first is emollient, elasticizing and vitaminizing, while the second is antioxidant, moisturizing and anti-wrinkle. Both powerful anti-inflammatory elements, they stimulate the production of elastin and integrate the skin barrier, revealing as a cure-all for skincare and hair. This is why CBD oils, considered excellent allies also for reducing puffiness or dark circles, are the products of the moment and cannabis, in general, is the must-have ingredient in the 2019 beauty case. The merit is in part of many Hollywood stars that support its beneficial effects: from Olivia Wilde who loves Lord Jones's body lotion to Gwyneth Paltrow, always at the forefront in the search for natural remedies, to Whoopi Goldberg, who launched her own line of beauty products, Whoopi & Maya. Never as popular and socially accepted as it is today, cannabis is the new frontier of beauty, sold (in the USA) within luxury beauty products at Barneys, Neiman Marcus and Sephora. This is confirmed by ArcView Market Research, forecasting that the cannabis beauty market as a whole will generate about 22 billion dollars by 2021 and Alexia Inge, co-founder of the online store Cult Beauty explains: 

"The lack of regulation has transformed the cannabis market in America into the new gold rush. Hemp seed oil has been known for centuries for its healing properties on the skin, but thanks to the current trend and the growing interest in cannabinoids, this product has become a must in the beauty routine. It is excellent for sensitive or dry skin or with skin inflammation such as acne or psoriasis, and at the same time, thanks to the essential fatty acids used in production, it is also ideal for daily hydration. CBD also has anti-inflammatory properties when taken orally, which is why it alleviates muscle and menstrual pain, reduces stress, anxiety and even pain due to chronic diseases. In practice, CBD does to the body what THC does to the mind."

The concept is also confirmed by Antonella Allegrini, general manager of the cosmetic division of Allegrini Spa, the Bergamo-based company that owns the Hemp Care line, a pioneer of beauty cannabis in Italy:

“Vitamin E has an antioxidant action, important to fight the formation of radicals free and aging of the skin. It helps maintaining a good water balance in the skin and proper hydration. The omega 3 and omega 6, responsible for a correct cellular balance, have a high nourishing power for skin and hair. Vitamins B1 and B2 give softness to hair and epidermis, protecting them from free radicals".

There are many reasons to try hemp or CBD based cosmetics, nss recommends you the best products to experiment.

 

#1 Vertly hemp infused body lotion 

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Based on CBD and THC, with the addition of arnica flower, magnesium, peppermint hydrosol and nourishing vegetable oils such as sunflower and shea hydrate, calm and relieve muscle aches. 

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#2 Milk Makeup Cannabis Hydrating Face Mask

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It moisturizes, calms and purifies the skin using cannabis-derived from hemp and other nourishing ingredients such as aloe vera and kaolin clay that extracts impurities for exfoliating cleaning. 

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#3 Sunday Goods Bath Bomb 
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For a "euphoric, relaxed and happy” bath. 

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#4 Hemp Care Nourish Shampoo

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It cleanses gently, giving shine and softness. Thanks to its innovative formula enriched with Organic Hemp Oil of Italian origin, Organic Jojoba Oil and Keratin. 

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#5 Herb Essentials Lip Balm

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It helps to rebuild the natural barrier of your lips and keeps them hydrated. 

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