Supreme Italia - the latest updates on the story

Without going deeper into the merits of the matter, it seems to be news of these days that behind the phenomenon called "legit fake supreme made in Barletta" there would be a company with legal headquarters in the UK that has no connection link with the well-known Barletta (IT) textile community.

In recent times - as is well-known - the US company owner of the original Supreme brand has advanced strong legal disputes regarding the legitimacy of the Supreme Italia brand and its consequent 'parasitic competition' on our territory, but not as well known, is that this English firm legally owns the Italian "Supreme" trademark and has therefore taken the position in front of the organs concerned with the claims advanced them.

We are therefore waiting to see how the story will evolve and if the phenomenon baptized as "legit fake" will cease or not.