FILA will return to Italian football

While the football world is still on holiday and grappling with the football market, last week came the news of a great comeback, almost completely unexpected. FILA, after years of absence, will return to Italian football with Vicenza, the team owned by Renzo Rosso that plays in Serie B. The history of the Piedmontese brand FILA, which began in 1911, immediately focused on the world of sport, in particular tennis and baseball. With football, it has created a unique relationship made up of occasional returns - the latest in Israel with Maccabi Tel Aviv - almost always linking up with realities that are not top tier but often very fascinating, exotic or very hipster. 

FILA has never threatened the football sponsorship throne of Nike and adidas, but over time it has nonetheless carved out an importance and nostalgic appeal well described by the acrylic jerseys of the mid-90s and 00s. The brand has created uniforms that have remained imprinted in the collective imagination of many, such as those of Fiorentina in the 1990s, but also lesser-known models for South American teams, which are impossible to find and therefore a cult for collectors. Its heritage is therefore ready to return to the field, even if for the moment nothing else has been anticipated and there are no release dates.