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The New Normal of Palace and Supreme soccer jerseys

The two leading streetwear brands dropped a jerseys in the same week in what is more than a coincidence

The New Normal of Palace and Supreme soccer jerseys The two leading streetwear brands dropped a jerseys in the same week in what is more than a coincidence

You certainly didn't need this news to confirm the growing influence of soccer jerseys in streetwear, but seeing both Supreme and Palace release two jerseys heavily inspired by football aesthetics in two consecutive drops is more than just a fluke. It could always be that the two major brands of street culture didn't phone each other to plan their weekly releases, now canonically reserved for one on Thursday and the other on Friday, but both have included two jerseys with obvious references to the world of soccer in their lookbooks

Palace has proposed a jersey characterized by the Persailles design, already used over the years in other items of various collections, which recovers in a street key a fresco of the Royal Palace of Versailles and continues the game of references, typical of the English brand, with the logo translated into French and two crests, the Tri-Ferg and the transalpine tricolor. On the back, the number eight surmounted by the word "Vision" and the now iconic Palasonic logo. Two versions have been created, one in blue and one in pink with a particular vaporwave taste. 

Supreme instead, not new to include soccer jerseys in its catalogs, has launched in the midst of its collaboration with the animated series Æon Flux a jersey that stands out for the classic wide cut that was very popular in the '90s, including the collar with two-tone border and logos on the chest. On one side the classic Supreme one and on the other a crest reminiscent of the White House one's that was already used on the last year's Arabic Jersey. Also in this case the jersey was made in two versions, a black one with golden stripes and one with the same pink, blue and purple tones as the Palace one. 

The New York-based skateboarding brand has over the years gradually included more and more jerseys in its lookbook, starting from the jerseys made with Tadanori Yokoo, Playboy and Nike up to collaborations with Umbro and Pucci, while Palace has always had an eye towards football aesthetics, paid homage in collaborations with Kappa and Umbro up to the jersey made for Juventus and adidas. If a few years ago the scene was dominated by designs that looked very closely to the world of skateboarding or basketball, the new trends have now fully embraced the beautiful game as a ground of inspiration. 

Instead, after a long flirtation between soccer and fashion, with new collaborations between clubs and brands, such as those between Paris Saint-Germain and Dior or Inter and Moncler, the item soccer shirt has taken on a life of its own, making room in the closets even of those who have never had a particular feeling for the sport played. In particular, these drops by Palace and Supreme validate a path that began a few years ago of rediscovery of football heritage even in contexts beyond the sporting performance, and that after years of contacts and interweaving has finally normalized the presence of soccer aesthetics in the lifestyle world. 

And this strange overlap, of releases and inspirations, demonstrates for the umpteenth time how the soccer aesthetic has now entered in a stable way both in the world of streetwear and in the world of high fashion, as the latest collections shown during the various fashion weeks have confirmed. We have definitely entered the New Normal regarding the use of soccer kits outside the field, no longer out of context once used away from the field but fully inserted in the lookbook of the most diverse brands.