Stone Island reopens its London store

Stone Island, the brand that has always combined performance and aesthetics in items with the highest technical and sartorial quality, unveils a larger, newly renovated space as it reopens the London flagship store on Brewer Street. Covering 3.000 square ft (250 sqm) across the ground floor level, an impressive new area that features the Stone Island and Stone Island Shadow Project collections.

The interior design follows the concept used for all Stone Island stores created by Marc Buhre, the industrial designer from Heidelberg and founder of Zeichenweg TM architectural firm. Each element of the space has been created to combine fluidly in a highly functional design. The bush-hammered stone flooring is used on the walls and metallic mesh on a steel substructure. Furnishings are in black-stained natural oak, hangers are composed of carbon bars, and anodized aluminium and shelves are in shades of anthracite.