Here’s what went down at CUPRA’s surprise event “Follow the CUPRA” arrived across Europe together with some special guests
CUPRA has once again demonstrated its ability to break the mould with Follow the CUPRA. On April 9, the brand organised a revolutionary World Premiere to present CUPRA Raval, a car that embodies a clear ethos: to go beyond and transcend conventions.
The heart of the event unfolded in some of Europe’s major capitals of music and creativity. CUPRA created a simultaneous experience, involving several European cities on the same evening. The format combined music, performances and innovation into one great shared moment, creating a direct connection between the brand and the local cultural scenes. In every city, internationally renowned artists energised the reveal with exclusive performances, making the event a collective discovery synchronised on a European scale.
In Milan, the energy of Mahmood lit up the audience with an intense performance. Alongside him, internationally renowned artists animated the other cities of Follow the CUPRA, including Guitarricadelafuente in Madrid, Nathy Peluso in Barcelona, Disiz in Paris, Kim Petras in Berlin, and the duo Chase & Status together with Lancey Foux in Manchester. Each artist brought to the stage not only their greatest hits but also unreleased tracks, helping to create a unique and emotionally charged atmosphere. The result was a perfect blend of music and innovation, capable of transforming the presentation of the new CUPRA Raval into a memorable event.
The absolute protagonist of the event was the new CUPRA car, a model destined to mark a turning point in mobility. With its compact silhouette and strong identity, this vehicle fully embodies the rebellious and sporty DNA of the brand. Its dynamic and precise lines combine with distinctive features and high-quality finishes, giving life to a decidedly innovative design. Every element is designed to convey energy and movement, making this compact the ideal choice for those who want to experience memorable driving moments. It is not just an accessible car, but a true statement of intent: bringing sustainable mobility into a more emotional dimension. Attention to the driver, combined with brilliant performance and a distinctive aesthetic, makes Raval a unique proposition.
Follow the CUPRA thus proves to be much more than a simple launch event: it is a manifesto of the brand’s vision, capable of uniting technology, culture and entertainment in a single experience across all of Europe. With the expected arrival on European roads in summer 2026, the CUPRA Raval is now ready to turn the enthusiasm generated by its debut into a new idea of mobility.
