Lavazza celebrates the taste of slow life with an exclusive event

In Naples, the “tazzulella ‘e cafè” is much more than a habit: it’s a daily, simple, and sincere gesture that accompanies everyday life and keeps alive a form of sociality made of glances, words exchanged from balconies, and shared pauses around a moka pot or at the bar counter. It is from this intangible heritage that Lavazza launches its new project, scheduled for June 21 and 22: an event titled “Il Gusto della Vita Lenta”, which aims to seamlessly blend into the authentic rhythm of the city, without imposing anything, but rather drawing inspiration from its quiet strength and expansive sense of time. This weekend will be an opportunity to rediscover the value of slowing down, of listening, of doing things calmly. The program will unfold through authentic experiences, such as embroidery workshops that bring renewed attention to artisanal gestures, which today more than ever have returned as a form of personal expression. Alongside these, there will be ceramic painting workshops led by local artisans, inviting participants to get their hands dirty, to be guided by color and tradition. There will also be more "traditional" moments of sociality, such as card games played with local champions from the neighborhood.

Making the event even more special are two exceptional guests: Giuseppe Pirozzi, who will host a participatory slow breakfast filled with questions, stories, and reflections gathered directly from the audience, and Rocco Hunt, who will deliver an unplugged performance among the tables, playing his song «Mille Volte Ancora» live in an acoustic version. Of course, everything will be accompanied by the unmistakable aroma of Lavazza Crema & Gusto coffee, enhancing the value of these experiences. Through this initiative, Lavazza not only celebrates coffee as a symbol of conviviality, but also highlights the importance of slowing down and rediscovering the genuine pleasure of small things—an idea that perfectly aligns with the increasingly popular concept of slow life. This activation thus becomes a moment for reflection, an invitation to reclaim one’s time and live each moment with greater awareness. In short, a celebration of the Neapolitan lifestyle, known and loved all over the world.

To participate, simply register on the official platform ilgustodellavitalenta.it, where you can view the full program and book your spot for the activities.