
How what went down at the Durex Nude Sensation event in Milan
The brand novelty presented by Martina Socrates and Gaia
June 13th, 2025
Last night in Milan, Durex Italia chose the contemporary spaces of Combo to present one of its most important innovations in recent years: the first nitrile condom available on the Italian market. The event successfully combined education, entertainment, and sensory experimentation for an evening dedicated to sexual well-being and fun. Durex’s new product, called Nude Sensation, represents a significant evolution: compared to traditional latex condoms, this new model can transfer body heat more effectively, offering a more natural feeling during intercourse. Leading the evening was content creator Martina Socrate, who moderated the presentation of Durex Nude Sensation alongside artist Gaia, who performed live. Afterwards, participants were able to personally experience an interactive product experience, organized into different themed stations, while a DJ set concluded the event during its more informal phase. Here’s how it went, in these shots capturing the most exciting moments of the Durex Italia event. A new study by the Durex Youth and Sexuality Observatory in collaboration with Skuola.net shows that 1 in 4 young people renounce condoms because they perceive them as a barrier to pleasure that can spoil the mood. The new Durex Nude Sensation, through an intense transmission of body heat, breaks down these limits ensuring the right protection. As explained in the talk held at Combo, moderated by Socrates, the condom is not only a device for prevention, but a symbol of freedom and respect in the most intimate sphere.