adidas Originals launched Original a new campaign
With the new video “Original is never finished”
Fashion
January 18th, 2017
January 18th, 2017
adidas Originals launched "Original is never finished" its new video campaign for the launch of EQT. On the track of a remixed version of My Way, the short film shows different worlds, which live in harmony together. The cast of the protagonists is multigenerational, in fact, are featured figures as: Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig. But the real protagonist is the concept of originality, as the video’s name says, originality can’t finish, in fact you can search for originality in the new things, as well as in your origins, you just have to know how to find. The EQT, historical adidas sneakers represents the values of the 90's and adidas, today, wants to describe that to future generations. This video, in fact is based on a continuous conversation between past and present, that seem to live together perfectly.
