Chiara Capitani stars in Off-White's SS17 campaign

In view of Off-White’s SS17 show this evening in Paris, Virgil Abloh’s label has launched its new web campaign starring Italian it girl Chiara Capitani, shot while walking down the streets of a sunny Milan and buying the first handbags ever produced by the brand, emblem of the "Business woman" theme behind the new collection. The photographs, taken by Piotr Niepsuj, will also adorn the walls of Paris in the hours before the show. 

For the occasion, the designer has embraced the see now-buy now trend: the Binder clip bags will be available right after the show. Your new object of desire is served.