Lea Seydoux is the face of Louis Vuitton's first fragrance campaign

Louis Vuitton went big for the launch its first perfume collection. Seven fragrances – Rose des Vents, Turbulences, Dans la Peau, Apogée, Contre Moi, Matière Noire, Mille Feux – created by the Maître Parfumeur Jacques Cavallier Belletrud, which tell an emotional journey, interpreted by French actress Léa Seydoux’s naive sensuality.

The campaign, shot by Patrick Demarchelier at the Lone Creek waterfalls in South Africa, sings the praises of a pure woman, ready to reconnect with nature and its ancestral scents.

"Louis Vuitton’s focus is the journey, but it is also the dream. Its spirit blends adventure, discovery and excitement. I am very honoured to represent this universe" said Seydoux, already protagonist of the brand’s Travel campaign released last April.

An ode to an eclectic woman, which carries with her the perfume of her travels.