Hiroshi Fujiwara talks about his work philosophy

It's not common for Hiroshi Fujiwara to open up about his work and ideas. He made an exception for Nike, a brand with which he has been collaborating for years along with the other two members of the HTM team (Tinker Hatfield and Mark Parker). 

In a black and white video recently released by NikeLab, which follows him during his daily routine, the eclectic Japanese designer talks about the value of collaboration between brands with different stories, the interaction between the younger and the older generations and the attitude of today’s consumer towards a new product: "These days, people like almost everything and don’t hate anything" he explains. 

Click play for your dose of wisdom made ​​in Japan.