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Me & You x Bing Bang NY shot by Petra Collins

Feminist Underwear through the lens of a feminist photographer

Me & You x Bing Bang NY shot by Petra Collins Feminist Underwear through the lens of a feminist photographer

A couple of weeks ago we told you about the new wave of feminist lingerie which is currently turning the traditional underwear market upside down.

One of the most emblematic brands of the sector – Me and You – founded by Julia Baylis and Mayan Toledano, has just released the images of its new look book in collaboration with the New York jewellery brand Bing Bang NYC and to shoot it, they turned to a photographer who knows a lot in terms of feminism: Petra Collins.

The protagonists of the images are Instagram babes Diana VerasBarbara Ferreira and Jani Lucid and together they celebrate a malicious and naïf femininity. All the images below: