The best fashion campaigns of all time

Advertising campaigns are the instruments fashion houses use to give visibility to a collection and mostly to strengthen their brand identity. Each of these images is the result of a skilful mix between styling, setting, celeb protagonists and talented photographers. Some of them last the time of a season, others are destined to stay forever.

We gathered 5 of the most iconic campaigns of the past 20 years.

Spoiler: in two of them, Kate Moss is the protagonist. 

#1 Marky Mark and Kate Moss for CK Underwear in 1992

#2 Sofia Coppola for Marc Jacobs Perfume in 2002

#3 Drew Barrymore for Miu Miu in 1995

#4 Cindy Crawford for Pepsi cola in 1992

#5 Kate Moss for Supreme in 2012