Inside Showroom Marcona3

Constantly reinvent finding, season after season, new talent and inspiration. That 's what happens Showroom Marcona3, an open-space located in a building in Milan in the '40s became a meeting point between buyers, brands, products, sophisticated and cool.

Talent and personality inhabit this space , shelter and leads to the discovery of names and delicious architectures to wear. A place poised between past and present, searching for the lost class and continued pursuit of novelty.

A journey that begins with the squared volumes of the Berlin eyewear brand Kuboraum, through the geometry of the street wear line Off White by Virgil Abloah, for the Marcelo Burlon's  t-shirts that have become a status symbols. Through Rico, the new name of Made in Italy by the rebellious and contemporary character, continuing through the philosophical frameworks created by the combination of geometric shapes by Barbara I gongini, for General Idea that affects us every season in a contamination between high fashion and everyday life, to the shoes of Filling pieces and Cinzia Araia, bridging the gap between Haute and Street Couture and the concept of the avant-garde. A rich offering of brands that obviously does not end here.

Off White SS 2014 Collection

Go through the door Marcona3 is to enter into an atmosphere imbued not only fashionable, but also of design, art and talent.

Sales woman campaign

MILAN 19 February to 28 March 2014

PARIS 26 February to 7 March 2014