Premiata's artisanal experimentation for SS26 The Italian brand's new collection combines precious materials and archival references
At Milano Fashion Week, Premiata unveiled the SS26 collection, confirming its ability to merge craftsmanship tradition with a contemporary vision. The new proposal goes beyond simply dressing the foot, telling a stylistic universe where every new shape and volume interact with modern life, combining aesthetics and functionality. Attention to detail and the quality of workmanship remain at the heart of the creative process, making each model a desirable object, capable of withstanding the test of time while reinterpreting style codes with an innovative and sophisticated language.
The collection plays on the contrast between continuity and experimentation: classic forms and iconic silhouettes mix with sporty touches and surprising details, designed to create a versatile wardrobe. Fine materials are combined in unexpected ways, alternating glossy patent leather, laminated leathers and soft suede, while metallic inserts and luminous applications add depth and character. Reinterpreted slingbacks, jewel clogs and feminine models in bright colors become protagonists, naturally accompanying both dynamic days and sophisticated occasions. Among the novelties, a contemporary reinterpretation of a women’s sandal taken from the 2003 archives confirms the brand’s attitude to look at the past with a modern eye, blending memory and innovation.
For the presentation, the showroom turned into an immersive experience in which the shoes appeared as suspended elements in a poetic composition, among light plays, vertical ropes and scenic structures. Material and chromatic experimentation dominated the scene: neutral tones such as black, ecru and tobacco were juxtaposed with raspberry, olive green, sage and gold, creating refined and imaginative accents. In this harmony between innovation and tradition, Premiata reaffirms its identity, capable of surprising season after season without ever losing its distinctive character, embodying a sophisticated, dynamic and contemporary style, true to the brand’s philosophy.
