What went down at the opening of Circolo 1901's new showroom in Milan A grand opening between sound and tailoring
Last Friday, Circolo 1901 officially inaugurated its new Milanese showroom, Officina Circolo, with an event that perfectly embodied the brand’s philosophy: a meeting point between tradition and creative exploration. To celebrate the opening, the brand hosted an extraordinary performance by Charlemagne Palestine, a legendary pioneer of minimalist and American "drone" music. Known for his hypnotic and ritualistic performances, the artist transformed the showroom into a space of total immersion, surrounded by his emblematic totemic objects. The choice of Palestine was no coincidence. Just as Circolo 1901 redefines classic tailoring through innovative fabrics and soft cuts, the artist has spent decades redefining the boundaries between sound, body, and spirituality. The evening blended music, fashion, and art into an experience that was both timeless and deeply contemporary. With this opening, Circolo 1901 introduced not only a new creative space in the heart of Milan, but also its cultural vision: refined, inclusive, and constantly evolving.