U.S. Polo Assn. lands in Capri with a new store

For U.S. Polo Assn., the official brand of the United States Polo Association, summer 2025 begins in Capri. This weekend, the brand wrote a new chapter in its Italian history with the opening of a store on the idyllic Mediterranean island—an iconic tourist destination of the Italian peninsula, perfectly suited for U.S. Polo Assn., a symbol of American elegance and sophistication. The inauguration of the new store in Capri, which took place on Friday, June 13th at Via Fuorlovado 13, also provided a great opportunity to celebrate the 135th anniversary of the brand, which, after the Milan opening, is ready to honor its artistic legacy on the Campanian island. The new store covers 70 square meters and features the brand’s SS25 collection, divided into women's, men's, and kids' sections. The identity of U.S. Polo Assn. is clearly evident in each piece of the collection, with stylistic references ranging from sporty to vintage sophistication, from the world of polo to contemporary street style. During the first few days in Capri, the brand spent a day with Italian national polo team player Giordano Magini, brand ambassador of U.S. Polo Assn. who also had the opportunity to meet some fans of the discipline with whom he shared valuable advice.

Inspiration for the U.S. Polo Assn. SS25 menswear came from the concept of Timeless, a term that speaks of classic and unbeatable elegance, reinterpreted on this occasion with a modern twist—natural color accents mixed with deeper shades and forays into the denim world. The womenswear, on the other hand, is divided into five different moods to explore: Pastel Spring,Heritage Refresh,Indigo Shades,Casual Femininity and Tailored Summer. Fluidity, lightness, comfort, and femininity are at the heart of the project—values that reflect the needs of U.S. Polo Assn. consumers who have chosen to spend their holidays this summer in one of Europe’s most dreamy destinations.

But the news doesn’t stop there for the brand’s new opening in Capri, with the drop of two limited-edition t-shirts available only on the island and dedicated to its Timeless spirit. During the inauguration evening, filled with special moments shared with friends and fans of the brand, U.S. Polo Assn. brought everyone to the charming setting of Ristorante Villa Margherita for an immersive experience that blended fashion, conviviality, and the subtle sense of luxury that only Capri can offer.