Roberto Cavalli returns to Cannes to colour The Annex Beach Club

The Cannes Festival is lighting up the French Riviera these days, an event that has also welcomed a new partnership signed by Roberto Cavalli. For the second consecutive year, the brand renews its collaboration with The Annex Beach, one of the most popular beach clubs on the French Riviera. The new collaboration strengthens Roberto Cavalli’s bold glamour on the Croisette, with the Annex becoming the perfect set to showcase the brand’s colors and prints. The beach club has been completely transformed by Cavalli's creative direction: cushions, loungers, tableware, and beach towels reflect the brand’s visual imagination, from the iconic Zebra Stripes to new patterns debuting right here in Cannes. Ray of Sea, presented for the first time last night at the launch event of the collaboration, is inspired by the reflection of the sun on a golden Art Deco lighter and is reinterpreted in a Miami Blue shade.

Last night, an exclusive dinner party celebrated the second collaboration between Roberto Cavalli and The Annex Beach. Alongside the brand’s creative director Fausto Puglisi, stars and friends of the brand gathered on the beach. Among those present were Carla Bruni, Barbara Palvin, Stella Maxwell, Romee Strijd, Grace Elizabeth, and Natasha Poly, who wore dresses featuring the brand’s colorful, aquatic motifs. In this new and immersive expression of style, Roberto Cavalli and The Annex Beach add a new chapter to their story, igniting a dialogue that involves a city with immense cultural impact — and stunning beaches. All illuminated by the vibrant shades of Cavalli’s Miami Blue.