A|X ARMANI EXCHANGE launches new music project

Milan lights up with rhythm and style with A|X Urban Beats, a new traveling project by Armani Exchange that celebrates the vibrant energy of Italian cities. From the heart of the Lombard capital to the bustling center of Rome, the experience draws inspiration from the beats of electronic music and the unmistakable style of A|X. The event took place in Milan from May 8 to 10, where two Armani Exchange branded cargo bikes traveled through the city's most popular streets. Not just simple means of transportation, but true connection hubs, they turned every stop into an event for the brand's community, driven by the desire to connect and share a special moment together. Dynamic cultural exchanges full of music, style, and personal stories took place, anticipating the exclusive party on May 15. The event, hosted at the A|X store on Corso Vittorio Emanuele, will feature Davide Dev, Eternal Love, and Nevena Jeremic for a unique DJ set.

The energy of A|X Urban Beats will soon move to Rome, from May 22 to 24, with cargo bikes ready to discover the city's most iconic spots. Same concept, same desire to create connections, this time among the streets of an eternal city, where ancient and contemporary blend into an unstoppable rhythm. The Roman tour will culminate on May 29 at the store on Via del Corso 179, for an event that promises to be unforgettable. In the DJ booth, an explosive B2B set between Adiel and Quest, accompanied by sets from DANAE and Pancratio. Four hours of non-stop music to celebrate the urban and contemporary soul of Armani Exchange, with tight beats and electronic vibes. With A|X Urban Beats, Armani Exchange reaffirms its deep connection with metropolitan areas and their inhabitants. Milan and Rome become open-air stages, where fashion meets music and movement.