Here's what went down at the Benetton “Summer Together” event

On the occasion of the Milan Design Week, the Italian brand Benetton collaborated with artist Paula Pääkkönen for an exhibition and a capsule collection dedicated to summer. On Saturday, April 12, at the Benetton store on Corso Vittorio Emanuele II 9, the launch of the capsule was celebrated with special installations, popsicles, ice cream, and a DJ set by Kiki & Svevette. The popsicles are also the stars of the new collection, a capsule inspired by the artist's glass works. The focus of the collaboration was on creativity, fun, and color—elements that are an integral part of the summer season as well as of Benetton's DNA. The event fully reflected all these characteristics, in an evening where the brand's community and friends got a taste of summer in advance. Here are some shots capturing all the energy of the event.