Why Tissot's PRX is iconic

When talking about Tissot watches, one cannot fail to mention the Swiss brand's unparalleled focus on meticulous research into precision, endurance and innovation. The unwavering dedication with which the company approaches each project is evident in the PRX model, an acronym directly inspired by Tissot's history. Indicating Precision and Endurance, the numerals bear the qualities of a model that has demonstrated durability since its launch, whatever the environment. X stands for a different declination of the aforementioned resistance, its waterproof quality and the ability to tolerate up to 10 bar of pressure under water.

With the same great commitment with which Tissot has always produced this historic model, the brand signed versatile and dynamic campaigns, such as the one that featured the PRX 35mm Powermatic 80, ranging from the most casual to the extremely formal models. Tissot's storytelling and allure also extends to some of the most renowned sporting competitions, including the MotoGP™, NBA, Tour de France e La Vuelta, not coincidentally sports where speed, quality and attention to detail are fundamental of which the brand became timekeeper. Underlying the brand's most successful projects is Tissot's most precious weapon, the archive. Just like successful and cutting-edge fashion brands, Tissot can consistently strive to establish itself in the fashion system thanks to two significant strengths: the ability to draw from the study of its own historical models and the ability to leverage its DNA's interaction with sports, which has become a winning aspect for many brands in recent times.

Remodelled, revisited and celebrated with each new launch, it is history that manages to motivate the company's technological innovation, as in the case of the PRX Digital, in which Tissot combined the design of the PRX and that of the Digital Quartz, launched as far back as 1977, to create a functional watch, equipped with features such as a timer, dual time zone and chronograph, and aesthetic details that perfectly embody the marriage of vintage and modern styles. Just as in the past, Tissot models, including the digital and automatic versions of PRX, available in 35 and 40 millimeter sizes, continue to tell the story of a unique brand, capable of asserting its success in the watchmaking industry every day.