Italian-style footwear according to Sergio Tacchini

The '70s DNA enveloping Sergio Tacchini's heritage has returned to the court, lit up in red for SS23 with a collection that retraces through four new models a stylistic code very dear to the brand. Taking inspiration from the history of Sergio Tacchini, who made a revolutionary entry into the sports industry in 1966 adding colorful graphics to the then traditionally white tennis-wear, "Livello Rosso" reflects the brand's innovative spirit with authenticity. The campaign launched and signed by nss celebrates the Italian soul of the new sneakers thanks to the evocative and nostalgic decor of Trattoria Da Abele and the remarkably retro-chic styling. From acetate suits to classic polo shirts, each element portraying "Livello Rosso" offers a glimpse back in time, designed to transport us to a 1970s reality, when trench coats, jersey sweaters, pleated skirts, and leather coats blended tailoring and athleisure with unavoidable elegance. The faces of the campaign also tell a story, painting with intense expressiveness an old-fashioned Italian-ness, now a symbol of passion and sensuality.

The new proposals refresh the vintage and romantic look of tennis wear with contemporary details, and technological materials created with high-performance formulas like the stabilizing TPU heel and the ultra-compressed EVA insole. The BB COURT LO, in high and low top versions, respects Italian style and savoir-faire thanks to its design, which is composed of geometric lines and hand-sewn details. The PURE COURT is characterized by a minimal, elegant, and sleek aesthetic, the NEO RUNNER combines tradition and modernity with a satin and suede composition, and the CUP SLIDE, designed as a post-match alternative, elevates the classic tennis shoe. The Sergio Tacchini logo finds its way into the new collection in the form of the iconic ST Damarindo graphic, a historical key element of the footwear brand.

The collection is available online at SOTF.

Photographer Andrea Ariano
Stylist Luca Rosei
MUAH Cristina Bonetti
Photographer Assistant Stefano Romano
Stylist Assistant Nichole Pizza
MUAH Assistant Marianna Giovane
Models Gaia Moruzzo, Filippo De Carli, Alessandro Tocci

Special thanks to Trattoria Da Abele