Rollover People, the 21st century intellectual café

With an under 25 years old team, we want to relaunch Rollover People, to represent the "Cool Kids of Milan". They are the generation that stands out in the Milanese clubbing scene, with various talents, and above all have something to say and share. They are unique for who they are and for this reason they manage to go out of the box by following their passions.

Rollover People was born in conjunction with the Rollover event held every Friday at the Apollo. This "event" was born in a bar, where artists from all fields met to dine, listen to music, and exchange ideas, in practice a modern Milanese lounge or intellectual cafes of the 20th century. Places where artists shared their ideas, music, art, and writings. This is exactly what we wanted to tell in this editorial, with the birth of Rollover People. The connection of a free place to think, dream, share and meet young creatives ready to find their own personal self through advice and inspiration among peers and not.  

The potential of this project is the protagonists who are the members of Rollover People, through unique and realistic photos you can perceive the essence of the whole concept.