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Chiara Ferragni joined the Board of Directors of Tod's

The appointment will serve to bring the brand closer to the new generations

Chiara Ferragni joined the Board of Directors of Tod's The appointment will serve to bring the brand closer to the new generations

Tod's, the brand and industrial group presided over by Diego della Valle, has a new member on its board of directors: Chiara Ferragni. The entrepreneur and mega-influencer has been appointed "considering increasingly important to deal with social commitment, solidarity towards others and sustainability in respect of the environment and dialogue with the younger generations", as we read in the note published by the brand. At the news of the appointment, tod's Group shares increased by +5.92% in Piazza Affari.

Rereading Tod's values and classic aesthetics for the new generations, modernizing the brand's strategy, will therefore be Chiara Ferragni's mission as a member of the brand's Board of Directors. This appointment will open not only the Tod's brand but the entire industrial group of which it is part (which also includes Hogan, Fay and Roger Vivier) towards new horizons – at a potentially crucial moment for the affirmation of fashion industrial groups in Italy, of which Giorgio Armani also said he was a supporter a few days ago.