Vans' latest campaign dedicated to creativity and artists

For its latest initiative, Vans involved different artists and personalities from all over the world, driven by the desire to celebrate art in its purest form. These Projects Are Ads for Creativity is therefore not the classic advertising campaign, but a way to support creativity itself, allowing artists to bring their ideas to life in the vast forms that art can include. Vans encouraged artists to express themselves, making drawings, sculptures, music videos, custom shoes, digital animations and more. 

Vans focused on artists and their stories. Be it the colourful paintings by Rewina Beshue, from San Francisco, the vibrantly painted pillows by Annabell Lee, the darkroom work developed by Los Angeles photographer Anthony Acosta or the disciplined woodworking practice of Start From Zero in Hong Kong, through their achievements the artists convey a wide range of creative interpretations, representing an equally large global community of artists. 

Also proposing their form of creative expression are the London artists Alex Jenkins and Eloise Dörr. Illustrator and cartoonist Alex Jenkins often explores critical topics filtered through a colourful and satirical lens. For this project, he gave life to one of his characters through a glass fibre sculpture almost two meters high. Eloise Dörr is a skateboarder and artist whose work often features skateboarding characters - sometimes big, sometimes small, and sometimes somewhere in between. For her project, she chose to create a painting on a skateboard triptych. 

Vans' creative journey will be available online on the brand's website throughout the year, fueling a digital hub of global projects that will focus on various artist stories and inspire fans to create their own version of creativity in its purest form. The complete campaign is visible on vans.eu/offthewall. To share your story and participate in the Vans initiative, use #OffTheWall on social media.