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On's new Swiss Legacy Jacket

A new sustainable outerwear concept inspired by the Alpine tradition

On's new Swiss Legacy Jacket A new sustainable outerwear concept inspired by the Alpine tradition

The Swiss brand On was born, originally, with the desire to revolutionize the world of running – not only by elevating the performance of athletes through their sneakers, but also by creating a community that feels closer to the nature of the Alps. Inspired by the traditional clothing of mountain dwellers, always accustomed to living with the most extreme climatic conditions, On has created, in a limited edition of 500 pieces, the Swiss Legacy Jacket – a new proposal of new generation outerwear that combines a deep respect for natural environments, represented by the choice of exclusively sustainable materials.

With its unisex design and oversized aesthetic, the Swiss Legacy Jacket owes its ability to withstand the harshest climates of EtaProof® organic cotton construction - a dynamic fabric that adapts to its environment thanks to its ability to swell when exposed to moisture, thus sealing the texture of the fabric. The fabric's ability to "seal" not only insulates it from humidity but also from the cold, making the Swiss Legacy Jacket the perfect garment to deal with the weather conditions of the high mountain. The water-repellent and completely sustainable substance Ecorepel® is what reinforces the waterproofness of the fabric and is inspired by the natural substances found on the feathers of waterfowl. 

On's new Swiss Legay Jacket is already available in a limited edition of 500 units at selected retailers and on the brand's official website.