The lookbook of Hélas FW20 collection

Friendship and comfort, these are the values in which the whole world took refuge during the lockdown and which Hélas used as a conceptual basis for its new FW20 collection. A collection dedicated to friends, those friends & family that always orbit around a streetwear brand, in this case, represented by the varied skate community of Helàs, the protagonist in full of the cheerful lookbook shot in Paris by Alexandre Pires.

Being the FW20 collection inspired by the desire to offer its entourage everyday and comfortable garments, this season's proposal is dominated by basic pieces with a relaxed fit and decorated by the graphics typical of the brand French. A highlight of the collection is the denim "Poppins" suit decorated with a pattern of white microprinted umbrellas – the symbol of the brand. Always the umbrella appears printed, in macro version, on the back of the waterproof "Paratic" jacket in teal green or black. But there are also everyday items like hoodies with embossed décor on the back and a set of cargo pants with contrasting stitching.