Reception's nostalgic streetwear

When Pierre Boiselle, Designer of Reception, first visited Los Angeles with the rest of his team, he was shocked: the huge, brilliant City of Angels was a place full of dreams and beauty, but also of poverty and inequality. The first inspiration that came to his mind, thanks to a podcast by L'Etiquette Magazine, were the novels of Jack Kerouac, prophet of the beat generation, and specifically The Dharma Bums. The podcast reflected on the notion of Clochard Celeste – which is the French translation of Kerouac's title: "Clochard Celeste is an artist who had highs and lows in his life. Rather more lows…But has continued to dress himself in a pretty unique way despite  having no money unless for drugs or booze," Boiselle writes in the presentation of his latest collection , designed to dress an imaginary wandering and maudit youth. That same immortalized youth, between lonely pools and palm trees, in the lookbook taken by Thibaut Grevet.

The style of the collection, entitled Born Curious Stay Curious, incorporates all these beat inspirations within the concept of streetwear of Reception. Its item-symbols, contrasting color-blocking rugby polo shirts, coach jackets and t-shirts, are therefore covered with embroideries that evoke that nostalgic world but not without a certain irony: flowers rectiated by skeletal hand or planted in the barrel of a gun, monkeys drinking, psychedelic squirrels that recall the cacti of the desert and, in a series of jerseys , even an elderly man intent on sneering by drinking. The American mood continues on a series of workwear suits of which the best are definitely those with leopard all-over print and the one with abstract designs by Mayumi Yamase. Lyrics of Kerouac-era songs mix with ironic references to evoke that distant time and space. A plate and an ashtray, they close the collection, signaling that the world of Reception is not only a style of clothing but a way of life.

The entire FW20 collection of Reception Born Curious Stay Curious is already available on the brand's online shop.