G-SHOCK's Instagram filter to turn the end of the holidays into an adventure

This year's summer is over: soon you will have to close your swimwear in the drawer, say goodbye to sunsets on the sea and return to your winter routine – a change that, at all ages and latitudes, never ends up being a shock. That's why G-SHOCK Italia wanted to give its followers the opportunity to escape the end-of-summer boredom. 

For this return from the holidays the brand decided to launch, in collaboration with Italian digital artists Yaser Ahmady and Marica Martella, an exclusive Instagram filter that will transport fans of the Japanese brand into the wild nature where they can take a selfie or a video wearing their favorite G-SHOCK watch.

A return to reality in full G-SHOCK style, so get ready for something unexpected. The wooded slopes of a mountain are the scenery where the filter will transport Instagram users, causing them to find themselves in front of a ferocious grizzly bear. To activate the filter the users will simply have to put their wrist in front of their smartphone's camera while wearing their watch and let themselves be transported into the G-SHOCK world.

To activate the filter you just need to enter the dedicated section on the Instagram page of G-SHOCK Italia, select it and let yourself be transported into the G-SHOCK world.