The Nike campaign for Coronavirus

We've recently reported on the catastrophic effects that Coronavirus is causing to the fashion world and in particular to sports big brands. After announcing the closure of all its stores from March 15 to 27, Nike also began to encourage people to stay at home during the pandemic: quarantine and social distancing are a necessary effort to be able to defeat this lethal virus. 

Through social media, the brand has published a message that reads ''If you've ever dreamed of playing for people all over the world, now is your chance. Play inside, play for the world", followed - as a kind of signature - by the iconic Swoosh. The slogan, designed together with the Wieden + Kennedy Portland studio and reposted by an infinite series of athletes and Nike sponsored companies, follows the announcement that the brand and its foundation would have allocated over 15 million dollars to support efforts to fight the COVID-19. 

The post also coincides with the announcement to make free premium access to the Nike Training Club app, a subscription service that includes streaming workouts, progressive training programs with or without the use of external weights and advice from coaches of Nike Master.

Nike's funding to combat COVID-19, which follows an additional $1.4 million commitment to health workers and care facilities in China, will be distributed across several organizations - most of which have Oregon based - but will also go to support the United Nations and the Swiss Philanthropy Foundation to support the World Health Organization and its partners.