The new CK One campaign is a hymn to individuality

Calvin Klein launches the new no gender fragrance CK Everyone and the underwear and jeans collections CK One with a campaign that is a hymn to individuality and freedom of expression: I am one, I am many. I love every one of me.

Glen Luchford's shots, reminiscent of CK One's 1990s campaign, features a group of young nonconformist talents who are not afraid to show the many sides of their personality. Musician and actress Eliot Sumner, skater and photographer Evan Mock, musician and make-up artist MLMA, rapper and dancer Priddy the Opp, along with models Cara Taylor and Parker Van Noord have no boundaries, gender rules and definitions, like CK Everyone.

The brand's first gender-free fragrance has citrus notes boosted by organic orange extract, blue tea and cedarwood, 79% natural ingredients, including naturally derived alcohol. The packaging is made of cardboard made from 30% recycled materials, while the reusable elastic band on the bottle pays tribute to the iconic Calvin Klein Underwear elastic band.

The campaign is an opportunity to introduce the new collections of jeans and underwear, connected by essentials and unisex style. The proposal includes logo tees, graphic sweatshirts and denim pieces, such as oversized trucker jackets or raw cut skirts and shorts.

Underwear, on the other hand, is a bit more audacious and plays with graphic prints, monogram logos and floral patterns, but soon there will also be camo prints, color block models and a Recycle capsule with lingerie and t-shirts made from recycled plastic bottles.