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Pas De Mer SS20 collection

A Google Maps trip

Pas De Mer SS20 collection A Google Maps trip

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The concept behind Pas De Mer, the Italian brand that over the last few years has progressively stood out in the Italian streetwear scene and not only, is perfectly reflected in the look and the aesthetic of its items. 

For the SS20 season, Pas De Mer has created a collection entitled Welcome Visitors. The theme of the travel and of being tourists around the world is portrayed very ironically in the campaign that presents the capsule: the models are in fact shot on Google Maps-style backgrounds, in front of the Great Pyramid of Giza, in front of the Great Wall of China, on the edge of the pool of the Marina Bay Sands in Singapore, on the Golden Gate Bridge in San Francisco, in front of the Christ the Redeemer and in many other iconic locations around the world.

The irony that characterizes the visual campaign is also one of the strong points of the aesthetic of the brand, which has always made of colourful and hilarious graphics one of its benchmarks. The collection features basic items like T-shirts, hoodies, polo shirts, shirts, shorts, vests, whose minimal and clean silhouettes are enriched by eye-catching quotes, statements and graphics.

The SS20 Pas De Mer collection is now available on the website of the brand and in selected retailers.