A typical day at the beach with MSGM

Massimo Giorgetti for the new MSGM SS20 campaign returns to the city where he grew up and takes us to Rimini. The promenade of Rimini forms the backdrop and frames the carefree and joyful atmosphere of a typical day at the beach. A deja-vù for the designer who talks about his childhood city during the 80s and 90s with the beauty of his childhood among the baths, tourists and nightlife. The flashy aesthetic of the English photographer Johnny Dufort evokes postcard images and snapshots of the Riviera that meet the bright and overwhelming colors of the new collection.