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Sheriff & Cherry presents its first apparel collection

Inspired by summer and life at the beach

Sheriff & Cherry presents its first apparel collection Inspired by summer and life at the beach

Founded and directed by Mauro Massarotto, Sheriff & Cherry is a brand that captures images of summer and life on the boat. The materials and shapes of his latest collection evoke the indolence of the holidays through terry fabrics, animal prints, nautical symbols and soft silhouettes. To present the brand's first apparel collection, Sheriff & Cherry hosted a dinner with The Travel Almanac at Caviar Kaspia in Paris during Fashion Week with guests such as Juergen Teller, Lily McMenamy, Honey Dijon and Calum Knight.

The apparel collection includes items ranging from sweatshirts and ponchos, through accessories, swimwear and t-shirts. All the garments are characterized by a vibrant color-blocking and a sportswear aesthetic with a nostalgic flavor. Along with the collection there is a line of vintage-styled eyewear of which each model is dedicated to a famous holiday destination, such as Mykonos, Stromboli or Miami.

Sheriff & Cherry's entire apparel and eyewear collection is already available online and at select retailers. Scroll through the gallery above to discover all the best moments of the evening organized by the brand during Paris Men's Fashion Week.