nss Christmas Mistery Box

Browse all

The Air Jordan I High OG Dior have been officially presented

The release is expected for April 2020

The Air Jordan I High OG Dior have been officially presented The release is expected for April 2020

UPDATE 04/12/2019: The appearance of the Air Jordan I High OG Dior, the latest iteration of the "luxury sportswear" trend and one of the most talked about and expected collabos of the year, has finally been unveiled. There is no specific release date but Nike has confirmed that the shoe will arrive in April 2020 at selected Dior stores.

The sneaker made in Italy features a grey and white calfskin upper, a hybrid branding that sees the name of Dior replace that of Jordan in the ankle crest and Nike's on the tongue. The fantasy called Dior Oblique, declined in jacquard version, decorates the Swoosh instead. The outer sole is translucent and features Dior branding on one foot and Air Jordan's on the other. The choice of light gray, in the Dior Girs tonality, for the color of the upper is a reference to the heritage of Dior home. The house's founder's favorite colors were pale grey, pale pink and light blue as well as deep red for contrast. This specific shade of gray in particular has been present chez Dior since the birth of the maison.

The presentation of these shoes marks a double event: the 35th anniversary of the Air Jordan 1 and Dior's first seasonal parade in the United States. Kim Jones' intention was to bring together the best of two worlds, haute couture and high performance, aesthetics and innovation. Martin Lotti, Vice President of Design for Jordan, commented:

"Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.”

In recent days there has been persistent news of a possible collaboration between Dior and Jordan, as reported on our Instagram account. Although it initially seemed that the collaboration might interest Nike, the recent history of Jordan's collaborations with brands such as Facetams and its approach to the new luxury street, have made it more likely that the two brands will approach each other, in a world that already contemplates a collaboration between Prada and adidas.

According to rumours, the two brands will collaborate in the creation of an Air Jordan 1 that will be produced in only 1000 units costing 2000€ per pair. If this news will be confirmed, it would be the most expensive pair of Air Jordan 1s ever. There still isn't any confirmation from the two brand s involved, but the release date should be scheduled for June 2020. 

A collaboration between Dior and Nike had already been rumored two years ago, when the fashion house's ex-creative director, Kris van Assche, launched a teaser on Instagram. But the image was removed and there had been no news of a dialogue between the two brands since. 

Stay connected to nssmag for all updates.