Danilo Paura's SS19 adv campaign

A "Romantic Revolution". Not a simple collection or even a simple advertising campaign. Danilo Paura tells how dressing is actually a way to explore ourselves playing with shapes and colors, fabrics and style.

Pinstriped suits, hoodies, tie-dye prints, denim, scruffy sweaters, t-shirts, but also small details that recall Danilo Paura's previous collaboration with Italian sportswear brand Kappa, blend into harmonious chaos that explores the beauty of contradictions. Wool, linen and cotton and the other materials of the clothes are a window open on nature, the interior of our souls and the environment, like the images of the advertising campaign for spring-summer 2019.

In the images shot by Stefano Carloni and styled by Silvia Vinci, the creations of Paura are portrayed in a natural landscape. Sand, sea and trees embrace every outfit with elegance and grace. Danilo Paura, in total contrast with aggressive advertising, made of strong shots and vivid colors, chooses to show his fashion with powerful simplicity. 

If you want to discover more about his aesthetic philosophy, you can watch the interview to Danilo Paura here.