adidas Communitas and NAKED introduce Magmur Runner

adidas Communitas continues to pursue the goal to promote local realities that, without an adequate sounding board, would not receive the deserved attention. The project, an excellent means both to celebrate multiculturalism and to develop the dialogue between brands and consumers, is about to present its first sneaker born from the collaboration with NAKED, the famous streetwear store in Copenhagen dedicated exclusively to women. It's called Magmur Runner and is characterized by nineties mood, functionality and high performance, inspired by the basketball and running models of that decade. The shoe is a more refined evolution of the dad shoe: it has an upper that combines technical mesh and leather panels, an Adiprene layer at the midsole that offers excellent cushioning. The NAKED X adidas Magmur Runner will be made in two colors and will be sold HERE starting March 16 at a price of $ 150. The monochrome version in white and cream will be available worldwide at Consortium retailers, while the one with touches of blue and the three stripes in green is a NAKED exclusive.

The promotional campaign of the new runner is entrusted to three photographers who immortalized the same group of models: Polina Vinogradova, known for her highly dynamic fashion editorials; Sarah Buthmann, specialized in evocative portraits; the ironic talent of Petra Kleis.