"Just Us" becomes "Just You". Ronnie Fieg plays with the famous motto of her streetwear brand Kith to illustrate the idea behind her latest project: a beauty, luxury and limited edition collection, in collaboration with Estée Lauder that celebrates the strength of the natural beauty of every woman. The designer chooses as partner a brand founded by a woman who, in advance of the times, since its birth aims to improve the world of make-up through the launch of special luxury skincare lines (such as Re-Nutriv cream), understanding the importance of word of mouth marketing and giving to its customers a "sample". Trying to maintain the same philosophy of empowerment (also intended as self-care) the new proposal includes five products, each co-branded with the original Estée Lauder logo never used since 1946, which provide a complete skin care regimen and include Perfectly Clean Multi-Action Foam Cleanser / Purifying Mask, Micro Essence Aquaceutical Mist, Revitalizing Supreme + Global Anti-Aging Cell Power Creme, Lip Conditioner and Serum Advanced Night Repair.

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The set is enclosed in a translucent and custom acrylic case, but can also be easily re-proposed as a mini bag. A design that, as Fieg explains, blends the aesthetics of the packaging of both brands:

“It’s supposed to represent old and new. We wanted to tell a classic story with the double kit [concept], but represent the modern woman with the plexiglass box.” 

After Rihanna, Victoria Beckham and Kylie Jenner, also KITH decided to explore the world of beauty, asking us if this is a step now essential for the brand street. What we know for now is that the KITH x Estée Lauder collection that will be on sale online and at KITH's flagship stores on Friday, March 15th at a price of about $ 145 is just the first step of their partnership. The second will be to recreate the office of Estée Lauder on the third floor of the Soho shop.

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