Fanny packs are driving the fashion industry

If you still have any doubt that the fanny pack is the fashion item of the year, it's time for you to give up and start believing. Why? Well, if until now there have been enough the plethora of streetstyle shots in which celebrities and influencers wear it or the myriad of versions stubbornly proposed by any brand and designer, from Supreme to Gucci, you will have the final proof by reading the latest economic news coming from the States. According to the market research firm NPD Group, despite being only 1% of the sales of fashion accessories, the baby carriers are responsible for almost 25% of the growth of the sector in the first 10 months of this year.

And do not think that the hype around the waist bags is due to the passion of women for the fashion, because this phenomenon incorporates also men. The accessory reach $ 100 million between September 2016 and September 2017 and Beth Goldstein, NPD Group's fashion and footwear industry analyst, explains it us:

"Changing consumer behaviors, such as travel and the pursuit of convenience, are changing the way consumers everywhere think about the accessories they need. New lifestyle needs will make categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season."

The woman adds also that:

“Fashion is still important to consumers, but consumers are also asking what the product can do for them…Brands who guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.” Got it? Surrendering the waist bag is a reality that you can no longer ignore.

 

Cover Photo by Satomi Yamauchi