Palace announces Tokyo flagship store

It has been a big week for Palace, the British skate brand started by teasing its upcoming collaboration with Ralph Lauren which was announced via three billboards at the iconic Shibuya crossing in Tokyo. Their week then continued by being nominated in the Urban Luxe category for the British Councils Fashion Awards. Returning to Japan the week closes with Palace announcing the opening of their first Palace store in Tokyo. Announced with a rather trippy Halloween inspired video starring Palace fan Jonah Hill as its guest star. The video also teases a special edition Tri-Ferg mecha T-shirt that will most likely be available at the opening.