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Donatella Versace's Clan

The FW18 campaign highlights the importance of working together to reach success

Donatella Versace's Clan  The FW18 campaign highlights the importance of working together to reach success

"Union means strenght" and Donatella Versace knows it very well. 

Communicating through fashion means using a universal language, but the brands are not always able to catch the customers' attention: styles and taste can be different but the Italian designer managed to incorporate them all in her "family".  

For the latest Versace FW18 campaign, Donatella did not choose the usual models in the usual exotic location, wearing the items of the collection. It could not be enough. 54 models, from top models to young talents, pose next to each other on a white background, glowing in Versace pieces. They expressed theirs and the brand's essence in total freedom, cancelling the limits of a shooting, and moving in the most natural way. 

Well-known faces like Kaia Gerber, Bella and Gigi Hadid were recruited by Versace, representative of its deep belief in inclusiveness. 

Only by standing together and working hard you can get great results (it's not a coincidence that in the final part of the visual the models lie down next to each other and form the word "VERSACE" - "not Versaci"-).