When thinking of the 90s it becomes inevitable to be overwhelmed by nostalgia: when we moved to the dance rhythms of Twenty 4 Seven, the girls sported the tails of Gwen Stefani, and the rebel piercings like Britney. The "cool" guys wore all denim, and the pressures of the unknown approaching 2000s were felt all round.
Someone, however, made the 90s his strength, his golden age: Tommy Hilfiger. The strong, firm and fresh vibrations of the brand's young line, Tommy Jeans, managed to hypnotise everyone, from Hollywood stars to young dreamers: everyone wanted to be part of Tommy's Crew, because everyone wanted to be part of something big.
The iconic red-white-blue colors, the oversize aesthetic that became harmonious, the short tops that became a must, all happened in the space of ten magical years, when the frenzy didn’t matter, surrounded by chaos, nobody thought of tomorrow, because everyone lived in the present, and the present was Tommy Hilfiger.
Relive with us, the vibes of those times that made the fashion, music and cultural history, driven once again, by the energy of the Tommy Jeans look and the new Sneaker "Fly" Tommy Jeans, available in a limited edition, from May 3 to 9 at the Milanese store One Block Down.
Talents Gabriele Gratti, Rediet Longo, Nicholas Kaban, Sarah Misciali, Alessandro Mongardi, Maria Vittoria Reale, Valeria Semushina, Guido Torricella
Photography Vincenzo Schioppa
Video Lorenzo Margiotta @ nss factory
Styling Valeria Semushina
MUA Elena Gaggero
Art Direction & Production nss factory
