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Alyx Studio also uses virtual influencer Miquela

Alyx, as other global fashion brands, chooses to be represented by a virtual influencer

Alyx Studio also uses virtual influencer Miquela Alyx, as other global fashion brands, chooses to be represented by a virtual influencer

Alyx Studio are the latest to utilize the purely virtual influencer Miquela, having already been seen in brands such as Chanel, Moncler, Diesel, and most notably used during the Milan fashion week for Prada, Miquela has now amassed over 1 million flowers.

She’s even started posting stories of her own thoughts, with a “becoming self aware” rhetoric that draws parallels to Artificial Intelligence discussions in tune with subjects breached by recent movies such as Blade Runner 2049, and the Ghost in the Shell live action remake. Its clearly striking a chord with a coming of age generation, thats blurring the lines between gender, sexuality, and what it means to be human.

Could she, and more like her be the big influencers of tomorrow?