Nike presents Nike Unlaced a unique digital and commercial concept dedicated to women
Four different ways to think women's sneakers
Fashion
February 28th, 2018
February 28th, 2018
At the service of female athletes for over 40 years, encouraging their progress and developing new technologies, Nike continues its inexorable path towards the future, expanding its offer and measures available with a new concept of boutique sneaker: Nike Unlaced, a digital and commercial concept that follows to the Nike point-com revolution in Europe, and to the introduction of a specific offer for women, through product styling and the presence of local curators.
Facilitating women's access to sport and improving their performance is one of the strong points of Nike that comes to life today through a thing that unites all athletes: sneakers. From today with Nike Unlaced, the three key elements, athletes, innovation, and product, come together and, from this union, four new ways of thinking sneakers for women are born.
#1 Expansion of available measures
Some special collaborations and classic unisex Nike models are sometimes defined as sizing difficult for a woman and Nike Unlaced will allow women to access even the most exclusive Nike collaborations - like the next creations of Virgil Abloh X Nike "The TEN" - and already from this autumn, a wider selection of sizes will be available also for more iconic groups like the Nike Air Force 1 and the Air Max collections.
#2 Unique shopping experiences
The careful selection of sneakers, combined with an expanded range of high-performance measurements and models represent a holistic vision that matches the identity of Nike Unlaced.
#3 Exclusive services
From personalized styling to VIP experiences (such as same-day delivery and exclusive times), the services offered by Nike Unlaced are designed to increase the interconnection and availability of sneakers for women, as well as the possibility of organizing individual appointments with stylists.
#4 New voices
The concept of collaboration has become an essential aspect of sneaker culture, a symbiotic relationship between brands and the creative community no longer defined by male dominance as expressed by The 1 Reimagined; The latest in a long series of projects aimed at Nike launches a challenge to the status quo of sneakers that will bring new ideas not only for women but for all lovers of sneakers.
